Very excited to share this fun video with you. When the lovely teamĀ at Rubi Shoes asked if I wanted to be involved in a campaign for their new Stella 1.0 trainer, how could I refuse? With the beautiful sentiment of #MAKEYOURMOVE, the campaign really encapsulates everything positive about starting a brand new year on the right foot.

Check out the video above for some snippets of me talking about being a blogger and what Making My Move means to me. You can also check out the lovely Alyce Cowell from the Westfield Insider and Patchula Thompson from the Yoga Patch.

I have some more behind-the-scenes pics coming soon, from my day with the team at Rubi. Watch this space and be sure to follow @rubi_shoes on Instagram as they are also giving away some amazing prize packs!




Calling in all favours! I’m super excited to be a finalist in Bank of Melbourne’s amazing #BoMStyle competition in collaboration with the incredible Jean Paul Gaultier exhibition at NGV.

With a $5000 shopping spree up for grabs, it’s safe to say that my lovely Jacqui and I would really love to win. We spent all afternoon collecting fresh flowers and leaves and then hauled them to the shopping centre to decorate this bench for our photo. It’s now down to a public vote, so please take a few moments to click this link here and “heart” my photo. We’ll be ever so grateful! Much love.



Sometimes I think I want to grow my fringe out. Then I look at all of the images I have saved on my hard drive of the women, style and eras that inspire me and I think, “Shut the fuck up Sam. What are you even talking about?”

This post is an absolute mixed bag, but lately I have been feeling like I’ve been sucked up into the shininess of the high street and chain stores and contemporary labels (nothing wrong with any of the above, by the way) so I needed to get a dose of the inspiration that really grabs me by the heart strings. We’ve got some classic Pattie Boyd, Francoise Hardy, Jean Shrimpton, Penelope Tree, Anita Pallenberg, etc, in this post and a whole heap of 60s and 70s rock and roll glamour that I love, oh so very, very much. Enjoy!


I’ve always had a strange relationship with fashion films, most of them make me go ‘blah’. But this new one from the team at i-D had me hooked until the end. Great editing, great narrative, great fun. I also really want Kym’s wardrobe or at least a wardrobe full of ELLERY.


Sam Sidney Style Paws DFO Shopper of the Year 2014 competition

{Pants - Veronica Maine at Cue; Shirt - Cotton On; Clogs - Windsor Smith; Hat - Forever New; Clutch - Kate Hill; Necklace & Rings: Equip; Photos by Jacqui Tzaras}

So if you had $200 and only 45 minutes, what outfit would you style? This is exactly what DFO’s Shopper of the Year competition is all about. I entered on a whim and made it to the semi-finals where we were all let loose to run around the mall like a bunch of crazy people, literally pulling on items and clothes and sprinting from store to store, before reporting back to be judged by some of the team at Bauer mags.

This is what I managed to pull together in the 45 minutes we were given – time, which may I add, absolutely flew by. I was pretty stoked to find these incredible wide-leg pants at Cue, the last pair, which miraculously happened to be my size. I didn’t really have a plan or trend in mind, but somehow ended up looking like I might just step off the stage and onto my yacht. A sunny clutch finished this transeasonal look, plus some yellow gold accessories.

I may not have won, but I sure did have fun thinking on my feet and seeing what the other contestants pulled together. One point was definitely proven and that is you can actually find an entire outfit head-to-toe and still have some coin left in the bank. Win!